The Advantages of Twitter

It never really occurred to me how useful Twitter can be. I've always been a bit apprehensive in accepting the advances of social media as legitimate sources of information. However, after creating our Twitter accounts and exploring the Twitter world, I have a new understanding of the advantages of it. Twitter makes it so easy to get the message out quickly and directly, something that is very important in the marketing world. It also allows for a more direct control of the message to its target market. In addition, I think Twitter also personalizes a business more by almost providing a "face" to the business. The only question I have, is how long will it last? Technology is always evolving, so how long will Twitter really stay around for and be such a dominant form of information?