I recently just looked at a graph in Fortune on Nike's marketing expenditures. If I'm interpreting the graph correctly, it says that Nike spent $113 million on traditional media (print, tv, and radio) and spent $771 million on "unmeasured media" including direct marketing, internet paid searches, and social media. Clearly, this shows the ever increasing movement towards online advertising and the use of social media.
As we have seen this evolve over time, it is fair to say that people are really shying away from using traditional outlets for advertising. My question is: since we are always progressing over the years and making technological advances, what will be next after social media? Will this be the end-all-be-all? What could possibly replace these forms of marketing in the future?
It it hard to think about moving past social media. I really can't picture anything more efficient for marketing than social media. I think that it will be the best way to advertise for many years to come and there will be more efficient ways to market within social media but after that who knows? It is a really difficult question to answer, only time can tell.
ReplyDelete